Merchandising Models to Spur Sales

Since entering the field of model home merchandising in the late 1970s, JRI has collaborated with scores of homebuilders on hundreds of displays in cities across the Midwest.

Our foremost goal is to help clients sell more homes faster by creating interiors that beguile their target market. Our award-winning builder division team is certified by the National Association of Home Builders and includes Institute of Residential Marketing instructors.

Key services include:

• Model merchandising – plan review through installation
• Finish selections and color sheets (interior and exterior) for buyers
• Realtor seminars – “How to Maximize the Model”

In St. Louis, JRI-merchandised homes can be found at new communities developed by: